The Design Can

My Shepherds Bush market rebrand

Mar 112015

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A lover of markets I recently popped down to Shepherds Bush Market whilst in London for the weekend.

I love London, as a designer London always inspires me in my work; the market is going through some major changes, one of them being their branding.

Giving my industry a brand change is always something that catches my eye. Changing branding is always a risky movement; get it wrong and it can literally close your business down.

Although the Shepherds Bush Market rebrand made sense considering the major work that's happening in the area, a rebrand brings a fresh approach to the market as it shifts into a more modern outlook.

The market caters for a variety of people, as a designer you can find some really unique items, some of my best work has been inspired from places such as this.

If you're in London I would recommend visiting.

 

The best brand I've seen this year

Mar 022015

Branding is essential to being memorable, and companies will spend so much money to perfect their brand.

One brand I recently saw which I thought was fantastic was The Lock Father. A locksmith company, the name The Lock Father not only a play on the fantastic God Father films, but the name stuck well in my mind.

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I also have a keen eye on brand names and logos, if you've seen one that you feel can match this get in contact and let me know.

How design can help you generate new customers this Valentines Day

Feb 102015

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This valentines day is a perfect opportunity to market and remind your current customers (and gain new ones) you're relevant. Turning valentines day into revenue requires work.

Email Marketing

Depending on your products/service, you can adapt your email marketing for the day. Be ironic, get your customers opening your email for a special valentines day surprise!

I've just found an email last year from GroupOn that was superb, the headline subject was:  Love deals more than your partner, you can't miss out on these valentines day treats!

Controversial, but it works and I bet it converted well!

Design

Tweaking your website for Valentines day can be a different way of getting your visitors to interact and spend time on your site. Toby & Kate did this well on their site: http://www.tobyandkatemccartney.com/ - see below.

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P.S. Check this post on how Tinder approached their Valentines day.

 

Infographic: Creating the perfect email

Jan 152015

Creating the perfect email, easy right? Maybe not so.

When creating email marketing templates for clients, the main point of the project is creating something that is engaging and ultimatily convert.

EmailOctopus have created this great and well designed infographic for those who are or want to get into email marketing with handy tips on creating the perfect email.