This valentines day is a perfect opportunity to market and remind your current customers (and gain new ones) you’re relevant. Turning valentines day into revenue requires work.
Depending on your products/service, you can adapt your email marketing for the day. Be ironic, get your customers opening your email for a special valentines day surprise!
I’ve just found an email last year from GroupOn that was superb, the headline subject was: Love deals more than your partner, you can’t miss out on these valentines day treats.
Controversial, but it works and I bet it converted well!
Tweaking your website for Valentines day can be a different way of getting your visitors to interact and spend time on your site. Toby & Kate did this well on their site: http://www.tobyandkatemccartney.com/ – see below:
P.S. Check this post on how Tinder approached their Valentines day for even more tips.