Letterpress has been labeled an antique technique of printing. It has been around for a couple of centuries and has seen its brink to extinction from the renaissance around the late 19th century until today. Though digital printing has overtaken letterpress printing for quite some time as the leading printing technique, the end of letterpress printing is yet to be seen. The advantages of letterpress printing which other printing methods have trouble to replicate make letterpress printing survive during these modern times.
Letterpress printing can provide an elegant finish with crisp and sharp letters and images is a valuable result for some organisations and industries. Its simplistic process which can be done by anyone even at home it has opened many opportunities as a hobby and business endeavor. Its authentic feel is something official documents and letters require making it possible to survive among several printing techniques available today. However, it is impractical to use letterpress printing all the time. There are scenarios which other printing techniques such as digital printing are more appropriate.
Here are several situations when letterpress printing is the best choice:
1. Limited edition books – Limited edition books only reaches a couple hundred of copies maximum. To counter this limited production, limited edition books are far expensive than regular books. Cheaply printed books will not worth much and won’t sell much if released. Letterpress printing complement the limited edition books perfectly by giving them a rare and authentic feeling which only a handful of people can purchase and own.
2. Artist’s Books – Artist’s books such as recipe books are not limited edition however, their content is far valuable than other books. These contents are the compilation of a lifetime career of the author and are expensive by their nature. Letterpress printing allows artist’s books to fetch for a higher price worthy of the book.
3. Greeting Cards – Greeting cards contain only few words or thoughts. With the receiver focused on the greeting message, the letterpress printing adds an artistic touch to the card increasing the sincerity and depth of the message in the card.
4. Broadsides – Broadsides are rarely seen today. It is the old version of newspapers which only has 1 page and the page is stick into the wall all over the streets. Most broadsides today are only produced for education purposes mainly for literature and history.
5. Invitations – Invitations are the representatives of the celebration or event. Using letterpress printing in the invitation suggests that the event or celebration is grand and important. Letterpress printed invitations are common on corporate events and parties hosted by wealthy individuals.
6. Official Documents – Official documents also use letterpress printing most of the time. Official documents or letters from the government or royalties use letterpress technique to put their official seal in the document.
If you are in doubt on whether to use letterpress printing or not, simply check the scenarios above and you’ll definitely know when letterpress printing is the best choice.